Basilicata Openspace is a multi-purpose structure with museum areas, tourist information points, and rooms for exhibitions and events. Located on the ground floor of the historic Palazzo dell’Annunziata in Matera, which houses the provincial library “Tommaso Stigliani” on the upper floors, the innovative tourist infrastructure was designed by the Territorial Promotion Agency of Basilicata, in order to integrate information and communication with activities of a more interactive and cognitive type, at the service of the community, tourists, and visitors to the city.


Upon entering the Openspace, you are introduced on a surprising, multimedia and sensorial journey to discover Matera and the whole of Basilicata. A constantly updated narration that invites to the knowledge and pleasure of discovery. In the access space to the structure, in the vault that overlooks Piazza Vittorio Veneto, there is the “Basilicata turistica”, with thematic films on the big screen, travel itineraries and all the opportunities offered by the portal and the Museum Complex of Basilicata, usable on interactive totems.

Inside, in the first part, the structure offers visitors a real immersive museum tour called “Basilicata Genius loci”, an unprecedented journey through the millenary history of Basilicata, which goes through habitats, stories, and traditions (area B). A journey that reaches the present day and is completed in the sections “Basilicata d’autore” and “Basilicata sostenibile”, with the history of culture, art, science, and contemporary production. The first room (B1) reveals the origins, the transformations of the landscape, and the habitats with the fascinating geological and paleontological history of Basilicata, the human settlements, the fossils, and the finds kept in the regional museums. The natural element that characterises this space is air, with the image of the god Apollo who urges visitors to enter, to cross the threshold and admire Basilicata, ideally starting from the top of Mount Pollino. The second room of the “Genius loci” area (B2) is dedicated to water, the main natural resource, and to forest. Here, the visitor’s eye meets the slopes, the waterways, the cisterns, the undergrowth, in an enveloping environment animated by the voice of Mefitis, the Italic goddess protectress of springs, herds, fields, and fertility, particularly revered in ancient Lucania, as evidenced by the many shrines in the area. The third room of the “Genius loci” itinerary (B3) is dedicated to history and culture. An immersive setting that welcomes everyone in the piazza of a Lucanian village to recount, with evocative images, the salient phases of the historical-cultural journey of Basilicata, from the era of the Magno-Greek colonisation, with Pythagoras, up to the modernity of Matera European Capital of Culture 2019.

Along the corridor that connects the three rooms, through interactive thematic totems, visitors come into contact with the “Basilicata d’autore” (area C), the art, cinema, literature, and music, told through the biographies of the main protagonists, with images and filmed documents, being constantly updated.


“Basilicata informa” (area D) is the space dedicated to information and consultancy activities of APT Basilicata. A space reserved for direct tourist promotion, with reception, consultation (digital info point), and co-working areas. Here, a three-dimensional relief map offers visitors a view of the entire regional territory, with its elevation, waterways, and the 131 municipalities that populate it. The interactive contents, projected on the large front monitor, tell about the landscape, the history, and the linguistic areas.


The route continues along the right-hand corridor, where the interactive totems present the contents of “Basilicata sostenibile” (area E), i.e. all aspects related to scientific research and the main productive sectors of Basilicata, giving value to science, innovation, creativity, and sustainability, with an eye to the future.


Finally, area F is the multifunctional hall of “Basilicata incontra”, which opens to the community for conferences, workshops, and events on issues related to cultural and tourist development. A space also designed for seminars, exhibitions, and artistic performances.